Web Appointment Form Redesign
Web Appointment Form Redesign
Web Appointment Form Redesign
Rebuilding a critical patient-facing appointment flow around four distinct user paths.
UX & Interaction Design
Design Systems
Front-end Collaboration
UX & Interaction Design
Design Systems
Rebuilding a critical patient-facing appointment flow around four distinct user paths.
Role
UX Designer
Scope
Patient-facing appointment flow: decision-tree routing across four distinct user paths, accessible form patterns, and a sticky progress indicator.
Team
UX Researchers, Front-end Developers
Outcome
Conversion rate reached roughly 26% during the soft-launch month.
Cleveland Clinic is one of the top health systemsin the country and our web appointment form is an essential contributor to business, providing an easy way for patients to get they care they need.This project was a collaborative effort to improve this product by teams across the organization.
Cleveland Clinic is one of the top health systemsin the country and our web appointment form is an essential contributor to business, providing an easy way for patients to get they care they need.This project was a collaborative effort to improve this product by teams across the organization.
Cleveland Clinic is one of the top health systemsin the country and our web appointment form is an essential contributor to business, providing an easy way for patients to get they care they need.This project was a collaborative effort to improve this product by teams across the organization.
Cleveland Clinic is one of the top health systemsin the country and our web appointment form is an essential contributor to business, providing an easy way for patients to get they care they need.This project was a collaborative effort to improve this product by teams across the organization.
H3 Text
When I began working with Bellhaven Naturals as their lead digital strategist, a full brand overhaul and e-commerce platform migration was already in progress. I stepped into the project at a critical juncture and took ownership of delivering the final product. What I quickly identified was that without a unified component system, every new product page and campaign landing would require building from zero, inconsistencies would multiply across touchpoints, and the brand experience would erode as the catalog expanded. There was no existing infrastructure for visual cohesion beyond the logo and a basic color palette.
H3 Text
When I began working with Bellhaven Naturals as their lead digital strategist, a full brand overhaul and e-commerce platform migration was already in progress. I stepped into the project at a critical juncture and took ownership of delivering the final product. What I quickly identified was that without a unified component system, every new product page and campaign landing would require building from zero, inconsistencies would multiply across touchpoints, and the brand experience would erode as the catalog expanded. There was no existing infrastructure for visual cohesion beyond the logo and a basic color palette.
H3 Text
When I began working with Bellhaven Naturals as their lead digital strategist, a full brand overhaul and e-commerce platform migration was already in progress. I stepped into the project at a critical juncture and took ownership of delivering the final product. What I quickly identified was that without a unified component system, every new product page and campaign landing would require building from zero, inconsistencies would multiply across touchpoints, and the brand experience would erode as the catalog expanded. There was no existing infrastructure for visual cohesion beyond the logo and a basic color palette.
4 Distinct User Types
Pre-loaders
