Case Studies
Web Appointment Form Redesign
Company
Cleveland Clinic
My Role
UI Designer
Collaborators
UX Researchers, Front-end Developers
About the Project
Cleveland Clinic is one of the top health systems in the country and our web appointment form is an essential contributor to business, providing an easy way for patients to get they care they need. This project was a collaborative effort to improve this product by teams across the organization.
UI Design
Solving Problems
4 Distinct User Types
As a user progresses through the for they’ll answer certain questions that will dictate their path. This decision tree will lead them to be assigned one of the four user types below.
The user types are reflected in a sticky animated progress bar that stays with the user throughout their experience also giving them an idea of how much form they have left to complete.
Accessible Form Fields
Preloader Options
High Fidelity
Results
All this added up to a much more user friendly form in the end. During the first month of our soft launch the conversion rate increased to around 26%.